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simone writes...

Do you think if I call cartoon network on a regular and complain about how unfair they are for taking down YJ before we was able to have a 3rd/4th/5th season but yet they have all these other shows like bakugan still coming on.? Im not trying to down play them but seriously. ?! Why that play all the time but yet there is never a rerun of YJ .?? It came on on Saturday and Sunday morning. ..that's it.! I wouldn't blame the ratings if its so low.. who really wakes up at 8 or 9 to watch that show (could have came on at 10, not sure since it been so long) unless they know it was going to play that time.?

And that's another thing.. how is anybody suppose to know is there was gonna be another season if y'all don't advertise it.? I realized that y'all didn't do that for the 2nd season or if you was gonna have one (unless I looked it up on Google or something). There was times were I didn't know if a show was coming on that Saturday morning and I would have woke up for nothing ... just upset and sad.. I think that's another reason why y'all did not have that many ratings... we never really knew when it would come on unless we look it up. Please answer ... I really wanna know

Greg responds...

I've lost track of exactly what question you "really wanna know" the answer for. So I'll try to comment on what I can.

I think we can all agree that the series didn't receive as much promotion as we might have liked. Frankly, no show I've ever worked on has ever received as much promotion as I would have liked. None. (Although Star Wars Rebels may be the exception. Lucasfilm has quite the machine up and running to create buzz.) That's just the way things go in a business where promoting an animated series is an additional expense that most networks have decided they can't afford.

Whether you like Bakugan or not, keep in mind it's an acquisition, not an original series. It's considerably cheaper because the U.S. network doesn't have to pay for production, only for a license fee to air it in America.

Calling CN to complain daily does NOT sound like a good plan. Imagine if someone did that to you?

Response recorded on May 09, 2014

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Anonymous writes...

Did you, Greg Guler, and Frank Paur design Demona to be sexy on purpose?

Greg responds...

Well... we didn't design her NOT to be sexy. I guess what I'm saying is that having her be sexy wasn't our priority. We wanted her to look formidable, mostly. But gargoyles are just... naturally sexy, I guess. (Everyone tells me so.)

Response recorded on April 29, 2014

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Jenn writes...

Greg,
When the shows are being edited, how is it decided what goes and what stays? How are some lines more important to the over all plot of the story than others?

Greg responds...

Um. They just are. I mean, if a character says something essential to understanding the plot, that'll stay in. If it's very funny, it'll probably stay in. If it's kinda off-point, and the episode is running long, then the line's at risk.

Response recorded on April 07, 2014

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Harlan Phoenix writes...

I have a few questions about some of your unmade projects that've been mentioned in passing. Hopefully you'll be at liberty to discuss these, but I'd understand if not.

1. On a panel about developing television animation, you'd mentioned that your and Brandon Vietti's Green Lantern development "didn't even have the same lead [character]" as Green Lantern: The Animated Series. Though I'm very happy with how that show turned out, as it was left in very capable hands, I'm curious. Who was the lead in your Green Lantern development?

2. I was also surprised to hear you'd worked on a Space Ghost, as he's my favorite superhero. Though it didn't seem like you developed it for long, what was the general tone you and Vietti were pushing toward with that series?

2b.What was the cast like?

3. You mention working on a Thundercats reboot here (http://www.s8.org/gargoyles/askgreg/search.php?qid=14819). Was it the infamous "rock band" development of the series, or a different one entirely?

4. At Dreamworks, you'd developed Small Soldiers: The Animated Series. Was the show meant to be a series about the continuing battle between the toys or was it going to be a show that used the mythology behind the toys (the battle between the Gorgonites and the Commando Elite) as the basis for its stories?

Greg responds...

1. Charlie Vickers. Though pretty much every Earth Lantern you can think of would have gotten in there eventually. (Plus a lot of extra-terrestrial Lanterns, as well.) Hal would have had a prominent role in the pilot.

2. Space Ghost is also a favorite of mine. General tone: action, mystery, fun. Lots of HB action characters, including another of my personal favorites: the Herculoids.

3. So long ago... Might have been a rock band though my one episode didn't feature that as an element. It was for Duane Capizzi, if that helps narrow it down.

4. Even LONGER ago. But both, I think.

Response recorded on March 21, 2014

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Kwesi Brako writes...

Hi, Greg, just following up from what you said on twitter. Did you hear the comments Paul Dini made about why shows like Young Justice were not renewed?

Here's a link to the specific clip
http://helpsaveourheroes.tumblr.com/post/69925938596/i-thought-id-post-the-part-of-the-kevin

And a link to the full podcast in case anyone else wants it
http://smodcast.com/episodes/paul-dini-shadow-of-the-shadow-of-the-bat/

What are your thoughts on this?

Greg responds...

For the record, I listened to the clip but not the entire podcast. So if I missed out on some important context, I apologize.

I agree with a lot of what was said, but I don't agree that the executives didn't want girls to watch. (And I'm not really sure that's exactly what was being said, though that's the way it's been reported on that internet thing.) The target audience for Young Justice was ALWAYS Boys 6-11. If we ALSO got girls that was fine. If we got older kids, tweens, teens and adults, that was fine. If we got younger kids, that was fine.

But we had to hit the target: Boys 6-11. And we did to some extent, but not enough to compensate for the loss of our toy line. Anyone who says the show was cancelled because too many people (of any specific demographic) were watching us, is, I think, grasping at straws. It's not that too many were watching, it's that NOT ENOUGH were watching in our target demographic. Even then, if the toys had sold, we would have been fine. But the toy line was cancelled, which took away our financing for the series. And that was that.

Response recorded on March 20, 2014

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Laura 'ad astra' Sack writes...

Hi Greg,

Thanks to the joys of TiVO my daughter and I have discovered and been watching Ben 10.

(Mini review: The theme song is right up there with Spectacular Spiderman and the characters are fun and endearing. That said, at least as far as we've gotten, I have noticed a lack of, (for lack of coming up with a better word), 'depth' plotwise: They stop the bad guy at the nuclear power plant, but they don't explain where all the workers went. The rescue the three kids at a sleepaway camp overrun but space fungus, but don't explain whether the rest of the camp ran away or were captured and consumed. Etc. I noticed that the show was structured with one season of standalone plot stories mostly showing Ben, Gwen and the grandfather adjusting and interacting in their new situation. The second season starts having plots of Plumbers, and Forever Knights and aliens groups, but mainly having them appear in standalone stories. Starting the 3rd season I presume they'll start putting together all these parts into more of a greater mythology. Or so I guess from the fact they have multiple follow-up series.)

I noticed that you wrote the episode I most recently watched, Ben 10,000. It was very good. It made me wonder- it seems to be the most 'overarching plot' based so far. Beyond showing us future hero Ben, future magic caster Gwen, future society etc- it seems to tease the direction of the series. Leading me to my questions:

1- Were you approached to write this particular episode because you are know for working on shows with detailed overarching mythology, or was it more random of that episode being available, or you choosing from a list and it appealing to you?

2- In the other direction, when you are choosing none regular writers for your own shows, do you choose specific writers with their track record in mind to match certain types of stories? Do you offer them to choose among several none claimed upcoming plot whether or not it matches what you think of as that writers specialty, or what writing he or she did that impressed you?

3- What type of preparation do you do/expect for none series writers? Watch all the previous episodes? Read synapses of all? Prepare a list of representative episodes to back up the plot of the episode to be written and its tone? Just take detailed instructions from the show runners and expect tremendous edits to cover the adjustments to continuity?

Thanks,
Laura 'ad astra' Sack
(As apposed to the 'as astra' I accidentally autofilled into my last 12 postings;)

Greg responds...

1. So long ago... As I recall, I think story editors Tom Pugsley and Greg Klein approached me because they knew I liked Time Travel stories. I had done one for them on THE MUMMY.

2. Generally, I assemble a writing 'staff' at the beginning of each season. '(Staff' is in quotes, because these days, in fact, the 'staff' is all freelancers.) In choosing a staff, I generally am choosing from an embarrassment of riches. There are a ton of talented writers who can handle the kind of show I tend to do. I have a few individuals that I've worked with many times before, who are familiar with the way I work and are very good. So I tend to go back to them over and over, assuming they're available. Sometimes, on rare occasions, I push a specific story on a specific writer. More often, I've got three or four and - schedule allowing - I let the writers fight it out for which they'd prefer. (It's never much of a fight.)

3. I'm not clear what you mean by "none series writers". Even assuming the "none" is a typo for "non," I'm still not sure. As for prep, I expect them to have done their homework. We rarely have the footage for them to look at episodes, but I do expect them to keep up with reading the final outlines and scripts.

Response recorded on March 04, 2014

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Harlan Phoenix writes...

You had mentioned that you negotiated with Jeffrey Katzenberg to get the publishing rights for Rain of the Ghosts. Did you attempt to acquire the rights to any other property you developed while at Dreamworks?

Greg responds...

I have turnaround rights to pitch a couple of other properties that I developed there.

Response recorded on February 07, 2014

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Windona writes...

You once mentioned that you write down character traits, or something of the like, to help with making sure all the characters are in-character; but on a show with multiple writers, and with character development over the course of a story, how do you write those traits down?

Greg responds...

I usually type up a document, generally called a series bible, and distribute that to everyone involved. Also, all writers have access to ALL of the outlines and scripts, so they can see how our characters are evolving.

Response recorded on January 27, 2014

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Laura 'as astra' Sack writes...

A few question on recording voices.

You are known to have a strong preference for recording voices with the whole cast together whenever possible. It is my understanding that is not the industry norm.

1- Have you worked on shows recorded in isolation? By choice? Do you ever think that method better suits certain genres or specific shows? (I recall an interview with a voice actress on Daria in which she said how much she loved being by herself in the booth repeating a line multiple times trying different inflections and pacing. It occurred to me such a satirical show might have benefited by a less natural feel with starker separations between spoken lines.)

2- Have you ever had resistance from above when you let them know you planned on recording the actors together?

3- Is it becoming more common to record voices together, or are most shows still recorded in isolation? (Are there any other shows you haven't worked on that you know were recorded together?)

And that is my last saved up comment! Thank you so much for your time reading these comments and the work that inspire them.

Greg responds...

1. I have, though not on shows I produced. (Or at least not regularly on shows I produced.)

1a. I don't think it's ever a good idea, but some folk swear by it. Different strokes, and all that...

2. No. A group recording is more economic, so for purely financial reasons, it is the industry norm in television. Not in movies. But I'm mostly a TV guy.

3. You really have it backwards. MOST shows record their actors in groups. Only a few do not.

Response recorded on January 10, 2014

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Laura 'as astra' Sack writes...

Now that I've posted all my episode thoughts...(in theory I still plan on doing the same on the comics, but...) I want to say thank you for the series in general. (I'd go into details, but it seems redundant after posting all those responses.) I've thoroughly enjoyed it in all its parts. Well, by the time you read this the video game will be out. [Yep!] I probably will have to sit it out. Pathetic as it is, I have to admit to some motion sickness from a lot of video games. I'm assuming I'll be able to get some pretty detailed descriptions from the good folks here. I hope that there will be other continuations as well. (Also good luck on your new Star Wars series.)

I have to admit to more than a little annoyance that another show I enjoy is canceled, but also some confusion. If I understand correctly one of the major factors, if not the major factor in the cancellation is that the merchandise didn't sell as well as they companies had hoped. Good viewership numbers are almost inconsequential. If this is true, (big if, I admit), I don't understand the business model. Why continue making cartoons targeting the older demographic at all? I know the show aimed for a broad audience, but it aimed for each part directly. A lot of cartoons aim themselves at kids directly, and place bonus references and jokes for the older viewers. I've loved many shows like that. But the complexity of characters and plots in shows like Young Justice is not a bonus for older viewers, it is integral. (IMHO) A relationship like, for example, Guardian and Bumblebee is more relateable to a college or adult viewer than a kid. (I would have gone to Babs and Dick, but that was mainly expanded upon in the comics.) A kid would gravitate to the first season romances, or the M'gan/L'gan/Conner triangle. All the relationships were interesting and important to the show, and none were simple, it's just different parts resonant (from experience or at least plot type familiarity) better to different age sets. (Or for out of YJ examples- In Green Lantern- the complexity of Razor and Ia's relationship- given his past lost love, her resemblance, his survivor guilt and rage issues and her ultimate sacrifice is not something that targets the younger viewers of the show. They'll just accept the two are a couple and enjoy the fight scenes. It was perhaps more integral to the show than any Hal based plot. In Tron the entire looks of the show was aimed older, high teens and 20s would be my guess, and not particularly conducive to action figures to my eye.)

Older fans are less likely to buy toys, (or have toys bought for them), but they also have control over their own finances to buy what is actually advertised during broadcast. Between the 24 hour cable tv cycle and dvrs, grown ups will be watching when kids can't, allowing for targeted ads of the none happy meal/stompies/pillow pet variety. (For the record, my 4.5 year old adores her stompies. ~she's 5 now~) I get that a franchise like DC or Marvel or Star Wars can expect some cross product sales, and even a show not squarely aimed at a small kid can have a cool iconic action figure that sells well. But no one expects Smallville or Arrow to survive on toy and apparel sales, they stays on air based on the number and demographics of viewers, just like Birds of Prey did not last for the same reason. Have cartoons, or at least the beautifully animated ones, become loss leaders for merchandise like comics have become loss leaders for movies? And is that a reasonable burden to place on a show that does not squarely target the audience that will buy those toys? Is a high level video game an attempt to tap into an action figure equivalent of older viewers?

I don't want to turn this into a rant about how annoyed I am that YJ was canceled....er, not renewed. I will admit to being mightily confused why DC Nation isn't aiming to expand into more than an hour of programming. I just assumed it was planned to become a 2 or 3 hour block like the old Disney Afternoon, with perhaps a rotating stable of shows. But I am interested on your more insider insight on what the none creative aims are when a new cartoon is unleashed upon the world nowadays and whether they are reasonable. Thanks,

Greg responds...

I think one thing to keep in mind is ratings these days are NOT what they used to be.

Ducktales was a ratings smash. It made it's money by itself. Any merchandising was gravy.

Our numbers on Gargoyles, back in the day, puts the ratings of many of today's quote-unquote top-rated animated series to shame. (And Gargoyles was a hit, but never a home run, ratings-wise. Just a single or double.)

So with lower numbers overall, that means less income is coming in from advertising. Meanwhile, the costs of production have either held steady or gone up. That's pretty simple math, isn't it?

So to pay for the production of these shows, you're counting on other streams of revenue to balance the books - and for an action show that mostly means TOYS.

So if the toys don't sell - for whatever reason - how do you pay for the series?

Whether that's reasonable or not is somewhat immaterial. It's just the cold, hard truth of the situation.

So EVERY show I've ever been asked to produce has a core target that it's trying to reach, and usually that's BOYS 6-11, because the belief is (whether you agree or not) that Boys 6-11 drive toy sales for action figures. Doesn't mean the networks object to other demographics (girls or younger kids or older kids, tweens, teens and adults) ALSO watching. But you still have to hit the target.

Picture it like a bullseye. Concentric circles. You MUST hit the center. But hopefully in hitting that sweet spot, you are also reaching the other demos. Back on Gargoyles, I was farely successful at hitting that target audience AND reaching other demos too. And that has always been my goal on these shows. We didn't quite manage it on W.I.T.C.H. We did on Spectacular Spider-Man. And our success was mixed on Young Justice. Ratings were decent overall (by today's standards though not by any absolute standard at all), but our ratings in our target demo were inconsistent at best. (We could go on forever about why, but it doesn't change the FACT of the numbers.)

Throw in Mattel's decision to abandon their YJ line (again, without going into the reasons behind it), and frankly it's no surprise we weren't renewed.

Because how could Warner Bros afford to make it?

After experimenting for two seasons and 46 episodes of YJ, why wouldn't they take the chance on something new that might bring in more money? Or at least pay its own way?

Frankly, we need a new business model. But the studios haven't landed on one that works yet. So they still chase hits.

Response recorded on January 10, 2014


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