Greg responds...

Uh... I don't know that there are or even should be rules.

But as for me personally, I try to tell the stories I want to tell, the ones that I'd want to see - that way I maintain passion for the material. Then, of course, I desperately cross my fingers and hope that others also like the stories I'm telling.

Whether these are stories they wanted or expected, who knows? The audience isn't monolithic, so I'm not sure it's possible to give EVERYONE what they want or expect. But if a majority LIKE the stories, I figure I'm good.