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Hello, Mr. Weisman.
I had a few questions that pertain to the Nielsen's ratings system.
1. Why isn't there any public information about Nielsen's ratings for most of the animated series that have been on television? Classic cartoons and many of the modern ones have virtually no ratings tied to them. In the past few years, the figures have been released for programs that have performed well for cartoons, such as the animated series that currently air on Fox, Avatar: The Legend of Korra on Nickelodeon, Adventure Time on Cartoon Network not to mention Young Justice, as well as a few other programs on or were on the air.
2. Are networks allowed to request that the ratings for a show be withheld or simply not released to the public? In addition, why are the ratings released for some episodes of animated television programs, such as Young Justice or Scooby-Doo! Mystery Incorporated, while not being provided for others?
3. As someone who has worked on a variety of animated projects over the years, were you given the exact ratings of a program to work with? By that, I mean were the exact ratings made available to you, and if so, who provided them? Or was that information not provided? And did these particular ratings have any leverage on what would go in the animated universe?
4. What were the ratings like for your original animated series, Gargoyles? A search on Google turns up an article, http://www.highbeam.com/doc/1G1-15899915.html, which requires a subscription to read in full, reads:
"Walt Disney Television Animation's Gargoyles new animated show delivered a strong 2.8 Nielsen metered-market rating and an 8 share average over a special stripped debut Oct. 24-28. That was up 33% in share from its,"
5. Are you even allowed to discuss the ratings of an animated program, or is there a contractual obligation that prevents you (and others) from doing so?
Thank you for your time.
1. As far as I know, anyone can PAY to get Nielsen results. But if you don't feel like paying, then you're reliant on getting those results from entities that have paid. Those entities tend to be news organizations (that may not think enough of the general public has an interest in cartoon ratings) or networks (who are only going to display ratings that make them look good and/or suit their current strategy). But I'm no expert.
2. You've got it backwards. Nielsen is a COMPANY that charges for its services. It's not some public forum that networks have somehow forced to withhold info from you. If you really want the info, go pay for it.
3. Very inconsistently.
3a. For example, on YJ, we occasionally got ratings reports from CN via our bosses at WB.
3b. Often, we got no info.
3c. Absolutely not, because by the time ratings came in we were way past committed to whatever creative decisions had been made. Whether those numbers effected air dates, hiatuses (hiatusi?) or pickups is a your-guess-is-as-good-as-mine thing. I haven't seen enough of the raw numbers myself to make an evaluation.
4. As I recall, during our first season on Gargoyles, when we were weekly, our ratings were very strong. Our second season, when we were on five days a week, was during the peak of the Power Rangers craze, and although our ratings were solid, we were consistently beat by that show, coming in at number two for our time slot week after week after week.
5. There's no contractual obligation, but there are political considerations. Plus, as I said above, I'm not always informed. And I'm not fond of passing on rumors or making half-assed guesses.