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Andres writes...

Dear Greg

After so many years what is your opinion of the current status of Animation in America?

Second with how animation in motion pictures is telling more diverse type of stories than before with DC having great success with there direct to video animated films having success directed at a more general audience the success of anime as a genre and animation widely accepted as a medium for adult comedy why don't great series of drama action and adventure, intelligent well told stories such YJ fet taken more serious?Why are they seen as directed ot young boys who buy toys?

Greg responds...

Let me answer your second question first and work my way through the others from there.

I don't know.

I don't know why animation isn't taken more seriously by the general audience of adults. But the fact is: it isn't. Wish it wasn't so, but it is so. Even Pixar movies are largely viewed by MOST adults only if they are parents taking their children. There are a ton of exceptions, of course. And, of course, parents would rather see a movie that works on multiple levels, so that there's something for their kids, but also something for themselves, i.e. for adults. So parents/adults have learned to expect more from the animated movies of Pixar/Disney/Dreamworks/etc. because they've seen good movies from those companies and have started to learn the difference between a good animated move and a bad animated movie. And what is that difference? Well, your mileage may vary, but it's basically the same difference between a good movie and a bad movie, period.

As for a series like Young Justice, your thinking is backwards. Young boys don't buy toys. How could they? Where would they get the money? Parents buy toys for kids (boys AND girls) based on (a) what they think their kids like and (b) what their kids tell them they like.

A show like Young Justice is PAID FOR by the money that toys bring in. If there weren't toys, there wouldn't be any money to make the show. So, frankly, bitching about the shows being directed to kids for the purposes of selling toys is basically bitching about the show being made at all. Because, again, without the toy component, there is no show. NO SHOW.

That's why YJ didn't get a third season. The toyline failed. (We can spend hours discussing why, but that's another topic.) So no more money was coming in from the toy company. No money. NO SHOW. (Or no third season under that financial model, anyway.)

And I am 100% fine with that. Because I WANT kids watching Young Justice. Like a good Pixar movie, YJ is written on levels. There's plenty of eye candy for younger kids. Explosions, young heroes in costumes, etc. And plenty for tweens, teens, college students, adults and geeks of all ages to enjoy as well. That's the game plan. We have a target audience, we MUST hit, i.e. boys 6-11 years old. As long as we are successful in that demographic, everyone is happy. And everyone is HAPPIER if we also get girls 6-11 and boys 11-13, and girls 11-13 and teens and adults of all genders, etc., etc.,etc.

As for anime, and/or the DC animated movies, they are doing well - or better, at least. But let's not kid ourselves. They are still only serving niche audiences in the United States. They serve geeks of various flavors (myself included). On a grand scale - say, compared to LION KING or SHREK - they're not doing big numbers. They're just not. Fanbases on the internet fool themselves into thinking things are more popular and money-generating than they really are. "I like it and my friends like it and a bunch of strangers on the internet like it, therefore nearly EVERYONE must like it!' But that's a fallacy.

Which finally brings us to your first question: what is [my] opinion of the current status of Animation in America?

I don't know.

Response recorded on April 04, 2016